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Are You Afraid Of Change In Your Business?

Are You Afraid Of Making A Change?

afraid of change- Are You Willing To Make Changes In Your
Business To Reach Six Figures?

In 2003, Bobby and Renatta worked with me in my psychotherapy practice
for over 16 months to try and save their relationship. They both wanted
to get married, but Renatta wouldn't say yes until Bobby secured stable
employment. Bobby had a dream of being an actor and wanted to continue
to pursue it until he got work or until he accepted that it wasn't in
the cards for him. They were miserable, and they were both getting on
each others nerves, but no one wanted to make a move towards change.
They were afraid to do something, because they didn't want to lose each
other and they also didn't want to lose themselves. So they stayed
right where they were for the entire 16 months and are probably in that
same space today. It was awful. It was unfulfilling -- but it was all
they knew and it was safe.

I saw this type of couple over and over in my work as a
psychotherapist. I worked with many couples who sought advice for
marital problems but were unwilling or unable to do what was required
to make progress -- and that was to make some sort of a change.

If you think about it, it seems to make perfect sense. If you've doing
something for a year, for 5 years, for 10 and your situation isn't
improving -- then what you're doing isn't working. You've got to do
something else. That same principle holds true for anything in life --
including your business.

If you have been trying to attract new clients and make more money over
the last 6 months, a year, 2 years or more and you haven't filled your
practice yet then it's obviously time to try something else. So why do
so many entrepreneurs have trouble with this-with change?

Because business owners and perhaps you as well -- are afraid. Afraid
to make a change. Afraid to accept change. Afraid to embrace change.
What you are doing and what you have always done is familiar to you.
It's safe. There is some comfort in knowing what to expect. I have seen
many entrepreneurs throw their hands up and give up because they felt
that it just wasn't in the cards for them to succeed.

But I think that's absolute rubbish.

I think that if you've felt a strong pull towards entrepreneurship and
your niche -- especially if you have a unique gift or in demand
skillset -- then you are absolutely suppose to and will succeed if you
ask for guidance, accept direction, and implement! In order to do all
of that though you have to be willing to make tweaks, adjustments and
changes. Are you willing to do that this year?

If change makes you uncomfortable, ask yourself:

How long have I been stuck in the same place?

What do I think will happen if I try something different?

Do I believe that bigger things are meant for met?

Can I truly reach my income potential if I do exactly what it is I am
doing today?

Your content marketing assignment this week:

Is to take a long look at your business. Your marketing message. Your
website content. Blog posts. Articles. Videos. Audio. Branding. Your
work ethic. Commitment level. And ask yourself, is there a place in my
business where I've remained stagnant? Is there an area where I need to
be open to change? It there an area where I need to actively seek and
implement change? And then go out there and make it happen! The only
way you will RISE to the income level that truly rewards you for your
talents is to know when to welcome and embrace change.

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{ 1 comment }

5 Essential Rules For Protecting Your Content From Disaster

Last Week I Broke My Blog, So Here Are My 5 Essential Rules For Protecting
Your Content From Disaster...

If you are paying really close attention (or maybe I flew under the
radar), you'll notice that probably the last article (or 2) I published
are missing from my site. The reason why is that I had to repair the
blog using the database back up that my web host Hostgator runs
regularly of my blog. They typically back up a site weekly, so when I
contacted them, and they fixed it, the last couple of recent articles
were missing.

I know what you're thinking...I did not follow some of my own advice
and write and save the articles in my word processing application. No,
silly me wrote the articles directly to my blog -- so whatever is
missing -- is gone. Links to those articles -- 404 errors.

Mistakes are human and everybody makes them, but guess what? I'm a
little embarrassed by this one. So here's a content protection plan
that I'm sticking to and I'm sharing it with you too...

save content-

There is nothing more frustrating for a writer than to be in
mid-sentence and the power goes out. Note to self: don't write your
most inspired articles in the middle of a torrential storm! So based on
quite a few episodes that I'm embarrassed to admit, of serious content
loss, I started implementing a few rules in my life in an effort to
always protect what is the lifeblood of my business -- my content.

Rule #1 - Save As You Go
There are many word processing or blogging platforms that now do this
automatically, but just in case they don't -- always save your work as
you go. This can be a difficult task for someone when they are in the
"writing zone", but all I can say is that you have to discipline
yourself to do it.

There have been many times that the power has gone out for 2 seconds,
but just that fast my computer shut off and had to reboot -- and so
whatever I was working on was lost. This goes for all content including
videos, audios, etc. Even if it's a rough cut - save it.

Rule #2 - Save On An External Hard Drive
It's practically like the Flinstones of hard drives, but I have one of
my trusty old hard drives passed down to me from my husband's early
record producing days, that I use to save my entire site. I work on a
Mac, so I use it in conjunction with Time Machine and it works
fantastically. I make sure that I download a copy of my WordPress
database on this hard drive too, so that I have it saved as well.

Rule #3 - Save Your Files In The Cloud
I practically did a old high school styled cheer "hooray!" when news of
the "cloud" came into fruition. I love the concept of saving all of my
important stuff in the air somewhere. Somewhere safe. So again since I
am on a Mac and have a MobileMe account, I save all of my important
files to the cloud.

The secondary benefit of saving to the cloud is that I can view the
files on my iPhone, my iPad, and my laptop and everything looks the
same and any edits I make will be seen the same on all devices, because
I'm really making the edits "in the cloud" ! Love it.

If you don't have a Mac that's okay, because you can save your files
the old school way. Upload and save your Images to Flickr. Save your
articles to a major directory like EzineArticles. Your videos should be
very safe on YouTube.

Rule #4 - Print & Save Copies Of Your Work
Okay, can someone cue a little Run DMC because this is old school and
not very environmentally friendly, but it works, and that's to have a
print copy of your important work.

I mean what if you're writing that book of yours that you've been
writing for like 11 years and something happens to your computer files
-- there's nothing like being able to whip out those pages right! I
print most of my products and program materials and keep them in files
just in case.

Rule #5 - Keep A Copy Out Of Your Office
Whether you work in a rented space or home office, it's important to
understand that part of keeping things backed up and safe is to
separate them from where the potential disasters may happen. First
place is the home. You may have a flood, a fire, or some other issue
but your content will be safe as long as you kept it out away from your
main working area. So a safety deposit box. Your mom's house! Anywhere
but where you are.

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With Articles!

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{ 2 comments }

Updating Your Amazon Profile Page

Content Marketing

A Tip For Updating Your Amazon Profile Page One of the first reasons
why I started surfing around the web years ago was to buy my daughter's
Christmas gifts on Amazon. When I had my first daughter Autumn, I admit
that I became sort of a hermit. I breastfed her for a year and then
[...]
Read the full article ->

Google Will Announce Duplicate Content Issues To Webmasters

Content Marketing

News: Google Will Announce Duplicate Content Issues To Webmasters I
have written extensively about how to avoid penalties by Google a.k.a.
The Google Filter, but if you haven't been paying attention you're in
luck. Google has recently announced that they will now notify
webmasters when they have made a cross-domain URL decision involving
your site. [...]
Read the full article ->

Are You Struggling With Implementing What You Learn?

Coaching Practice

I have a question for you this week...are you struggling with
implementing what you learn when it comes to marketing your business?
Consider all the articles you've read, videos you've watched, audios
you've listened to, information products you've invested in,
teleseminars or telecourses you've signed up for. How many pieces of
content in your niche [...]
Read the full article ->

Content Marketing Check Up

Content Marketing

Ready For Your Content Marketing Check Up? For a lot of reasons, many
people like to schedule doctor's appointments and dentist appointments
at the end of the year. In some cases it's to take advantage of health
benefit options that run out at the end of the year and for others it's
to make sure [...]
Read the full article ->

How To Use The 80/20 Content Rule To Attract Clients & Sales

Content Marketing

Learn How To Apply The 80/20 Content Rule For More Clients & Sales In
Your Business If you are writing articles, an ezine, tweets, Facebook
updates, blog posts, creating videos, audio articles etc. you are using
content marketing to establish and promote your business and your
brand, yet there is an essential rule to using [...]
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Route Vs Root

New Writers

Root Or Route - Grammar Tip I was creating some prep work for one of my
client's private VIP days and needed to use the word root. I actually
paused for a second, because I had to review in my "mental dictionary"
whether or not I had used the word correctly. So anytime I second [...]
Read the full article ->

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